Mediakit 2020
Print
We’re going strong.
Like a good wine, a magazine also improves over the years. 2020 is now the eighth season for The Cable, and one could say that we’ve acquired an excellent taste and have grown into our own among the community, riders, brands and creatives.
Our magazine is an important culture medium and an efficient marketing platform at the same time. Original in design and of high-quality manufacture, fresh in perspective and driven by curiosity, unconventional and authentic.
It’s a guide and companion for a rapidly growing sport, seeking to convey a unique lifestyle, engage its readers on an equal footing, excite and motivate. The Cable is honest, different, surprising: a magazine that you’ll want to put on the shelf alongside your favorite books.
It‘s all
about
the mix
Content Smart
Distirbution Free Magazine
PRINT
IS DEAD
–
LONG LIVE
PRINT
WHEN THE IDEA OF A HIGH-REACH FREE MAGAZINE MEETS HIGH-QUALITY STANDARDS
Content and photographs composed with attention to detail, and the scent and the feel of freshly printed paper offer a lasting reading pleasure that iPad & Co. can never reproduce.
Mature in concept and timeless in composition, The Cable represents the cutting edge of the wakeboard scene.
Market
Coverage
READERS
A broad target market thanks to a spacial distribution mix.
Lifestyle-Aware
Open-Minded
Active
Curious
Spontaneous
Confident
Savvy
Sportive
Basisdaten
Publication Frequency
2 TIMES
A YEAR
Print Run
20,000
COPIES
PER ISSUE
Pagination
94-110
PAGES,
4 COVER PAGES
Sales Price
FOC
(FREE MAGAZINE)
Distribution
Our strength lies in a cleverly devised distribution. We speak directly to our target audience through a diverse distribution system.
incl. Shops
Media Coops
Promotions,
Opinion Leaders
NO COPIES LEFT FOR THE WASTE BASKET:
Our distribution structure ensures that every one of our 20,000 copies lands with the right reader. High efficiency, a high-quality net range and barely any scatter loss are the results.
Never stop improving. Our distribution network is continually enhanced and expanded.
DATES
#14
| Issue | 2020 | 01 |
| Publishing Day* | 07 May 2020 |
| Calendar Week | 19 |
| Advertising Deadline | 20 April 2020 |
| Editorial Deadline | 20 April 2020 |
| Copy Deadline | 23 April 2020 |
#15
| Issue | 2020 | 02 |
| Publishing Day* | 28 July 2020 |
| Calendar Week | 31 |
| Advertising Deadline | 06 July 2020 |
| Editorial Deadline | 06 July 2020 |
| Copy Deadline | 09 July 2020 |
*subject to change
ADVERTISING
RATES
| FORMAT | 1 ISSUE | 2 ISSUES (5% FREQUENCY SCALE) |
| Advertisement | ||
| 1/1 Single Page | 2350,- | 2233,- |
| 2/1 Double Page Spread | 3600,- | 3420,- |
| Special Positionings | ||
| 2/1 Inside Front Cover + Page 3 (DPS) | 3870,- | 3677,- |
| 2/1 2nd Double Page Spread, Page 4 + 5 | 3870,- | 3677,- |
| 2/1 3rd Double Page Spread, Page 6 + 7 | 3870,- | 3677,- |
| 1/1 Contents Left-Hand Page | 2750,- | 2613,- |
| 2/1 Following Contents (DPS) | 3870,- | 3677,- |
| 2/1 Forelast Page + Inside Back Cover (DPS) | 3870,- | 3677,- |
| 1/1 Outside Back Cover | 4200,- | 3990,- |
| Special Advertising Forms | ||
| Magazine Supplement (up to 25g), per 1.000 | 135,- | |
| Bound-In, 2 Pages | 4.050,- | |
| Bound-In, 4 Pages | 6.300,- |
Rabates on multiple-page purchases are available. All prices are stated in Euro and do not include value-added tax. Information about spacial advertising forms, product presentation, sponsored stories etc. is available upon request.
TECHNICAL
DATA
Not too big, not too small, handy and high-value: The Cable is produced in special-format 195 x 254 millimeters, on the best paper and with a premium adhesive binding.
bleed
all-round
CONTENT
CREATION
Hit the Road
Multi-Channel olé! The 2016 road trip from Nico von Lerchenfeld, Dylan Miller & co. was captured in full with video clips and blog entries on its own exclusive micro-website as well as on social media. All this was followed up with an extensive follow-up report with plenty of photos in the form of a 24-page booklet inserted into The Cable print issues, a sure-fire way to reach the target audience.
The Renovation
One wakepark, three board brands, nine riders and a ten-day time window. First the crews rebuilt the provided obstacle setup to their hearts’ desires, then filmed together from first light until last call. The team that best combined their construction and riding talents was decided by the worldwide wakeboard community via voting on an interactive micro-website. During the voting phase there was hardly another topic to be found on the social media channels. The follow-up print article in The Cable magazine shortly afterwards recapped the story once more with extensive behind-the-scenes reportage.
Girls’ night out
Gemeinsam mit sieben der weltbesten Wakeboarderinnen und dem amerikanischen Fotogroßmeister Bryan Soderlind haben wir für ein Shooting der besonderen Art das sonst so quirlige Munich Mash Contest-Setup in eine epische Location verwandelt.
Digital
NOW IT’S GETTING SERIOUS: SHREDTHECABLE.COM BECOMES THE NEXT BIG ONLINE MAGAZINE
In 2020 we’re heading in a new direction with a powerful online team and plenty of energy. Our goal is clear: to quickly become the strongest German-language online wakeboard magazine and captivate our audience with great content.
Contact
Denny Bräuniger
+49 (0) 171 345 1245
denny@shredthecable.com
The Cable
Denny Bräuniger
Königstr. 8
87435 Kempten
Germany
#shredthecable
